Vision: The University of Thai Chamber of Commerce (UTCC) is a leading educational institution in business, trade, and industrial services in ASEAN. (UTCC is Top University in Trade & Services in ASEAN) Goals: 1. The university is stable and sustainable, focusing on meeting the needs of all relevant stakeholders (Business Sustainability with Customer Oriented). 2. The university plays a key role in supporting the country's economic and social reform through innovation (Key Contributor of Economic Reform with Innovation). 3. The university is recognized for its quality and has a distinguished reputation in trade and industrial services internationally (Recognition by Quality).